Nonprofit Promotional Magazine
Most people knew the Y for its summer camps for kids. Fewer knew about its outdoor adventures for grown-ups.
To change that, my team and I created a story-driven magazine that brought those experiences to life. The goal was to help readers picture themselves in the adventure, not just packing snacks for their kids.
Writing Portfolio
This is just a small taste of my writing. Hit me up if you want to see more.
Big shout-out to cat&tonic—my former employer and forever friends—for believing in me and giving me the space to sharpen my skills. Most of what you see here wouldn’t exist without them.
Nonprofit Pitch Materials
A newly formed nonprofit. A powerhouse rock band made up of wounded veterans. Their first big fundraising push.
I helped shape their story with a pitch brochure, landing page, and video script that captured their impossible-to-ignore talent and mission.
Nonprofit Brand Awareness
The Southeastern Minnesota Center for Independent Living (SEMCIL) is a free resource to people with disabilities. My team chose CTV/OTT to reach their most underserved audiences.
Agency Content
So. Much. Content. This white paper is just one example of the many pieces I helped create with my writing. I wrote and managed the agency’s entire content program for four years.
Agency Capabilities Deck
When a client asks about capabilities, you need to be ready with a killer presentation that makes them want to hire you. This deck did the trick.
Company Website
Brothers Mark and Matt were ready to launch their new business and needed a website. You might not think boat decking is very interesting, but I helped tell their story and convey their message in a compelling way.
Ghost Writing
I didn’t always get the byline, but I wrote many articles and blogs under the agency owner’s name. This one got published on the Forbes Agency Council website.
Agency Website
Every agency dreads redoing its site—too many opinions, not enough time, and too many cooks in the kitchen. Add a “Marketing is Broken” POV to a confident and slightly rebellious brand voice, and the challenge is on.
With my words and the team’s help, we managed to bring it all together and shape a site that practiced what we preached.